Depends on how much attention you're paying to your headline. They don't care about what it does for your product, your service, or your company... they care about what it means to them!
- Have you included a value proposition in your headline?
- Do you know your audience?
- Have you made it easy for readers to LINK to your website?
- When they click, is there a reason for them to be there?
- Have you included thumbnail images to add interest?
- Have you included quotes for credibility?
- Are you talking at a level that your reader will understand?
You've got to know your reader, know what they want, know what interests them... that's where I come in. Great interviewing skills can uncover some very obvious angles & information you may be missing.
Give me a call today. In my experience, ANYthing CAN BE newsworthy if it's presented in the right way.... and news is attention, and attention is sales.
That's what I'm talkin' about.
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